Our History

Family-Owned & Operated Since 1969

Now for Four Generations!

Morton's Gourmet Market & Catering, Sarasota, FL

Morton’s History


Ted Morton, a Nabisco salesman from Tampa, moves his family to Sarasota and begins his grocery career by working for Ed Marable, owner of Marable’s Market – Sarasota’s first full-service independent grocery store.


After seventeen years of service, Ted purchases the market from Mr. Marable and partners with him on the ownership and operation of ‘Simple Sam’s, a smaller market located near Siesta Key.


Marable’s Market is officially renamed ‘Morton’s Market.’ Ted is running the store with his son Eddie. Also joining in are Ted’s wife, Pauline, and sons Denny (DK) and Kenny.


Morton’s undergoes its first major renovation, which includes the addition of a smokehouse, making their BBQ a Sarasota staple.


After forty-five years of the grocery business and at retirement, Ted decides to sell the market to Epicurean Life, Inc. The name is changed again to ‘Morton’s Gourmet Market’ and goes through another significant remodeling. The additions include an expanded kitchen, a bakery & coffee shop, and a fine wine store.


Eddie Morton and his son, Todd, repurchase the market and continue the family’s tradition of supplying their customers with the best food possible and Morton’s unique brand of personal service.

Culinary education fund in Sarasota, FL

Morton Culinary
Education Fund

The Morton Culinary Education Fund was started in 2010 to award scholarships to Sarasota County High School graduates pursuing a career in the culinary or hospitality field. Scholarships are awarded based on academic achievement and a passion for the food industry and can be used at accredited institutions with formal culinary or hospitality programs. The Community Foundation of Sarasota County administers the MCEF, a 501(c)(3) public charity, so all gifts are entirely tax-deductible.

Morton’s Gourmet Market

1924 S. Osprey Ave
Sarasota, FL, 34239

Business Hours

8:00 AM - 8:00 PM
Our Bakery opens at 7:00 AM

9:00 AM - 7:00 PM
Our Bakery opens at 8:00 AM

*Closed Easter Sunday, Thanksgiving, & Christmas Day




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Morton’s Siesta Market

205 Canal Rd
Sarasota, FL, 34242

Business Hours

7:30 AM - 10:00 PM

7:30 AM - 11:00 PM


Siesta Village Liquors

215 Canal Rd
Siesta Key, FL, 34242

Business Hours

10:00 AM - 10:00 PM

7:30 AM - 11:00 PM